• About the AMI

    The Australian Marketing Institute is the preeminent professional association for marketers. We provide cutting-edge marketing theory and practice to fuel the careers of professional marketers. We deliver this through accreditation of tertiary courses, training programs and events. We celebrate marketing excellence through our Awards program.

    For Marketers

    At the Australian Marketing Institute we believe that collaboration, accountability, learning and professional standards are important to the growth of the dynamic marketing profession. The AMI provides an array of valuable, cost-saving membership privileges that support members’ career and commercial needs.

    For Corporates

    Corporate membership of the Australian Marketing Institute is an affordable way to develop skills and attitudes necessary to sustain a competitive advantage and to integrate those attitudes into a corporate culture. It supports the ongoing professional develop-ment of marketing employees in your organisation and assists you to build and maintain a marketing culture and awareness.

    For Educators

    The key focus of the Australian Marketing Institute’s Accred-itation, Endorsement or Recognition process is to provide educators with industry feedback, knowledge, and experience for curriculum development and improvement. This will ensure continued professional relevance for marketing graduates, enabling them to perform at a high level in a changing and competitive business environment.

    News & Marketing Blog?

    Don’t let your small budget get in the way of your big ambitions

    Often seen as a cost centre, many businesses struggle to understand that marketing can make a business money. That’s right. Marketing, when done correctly, will increase your revenue. To help you make the most of your limited funds, we have created a small guide to get the optimum value out of your investment.

    How is SA tourism bucking the trend?

    How SA Tourism competes and wins against bigger budgets and brands with Brent Hill.?Adelaide doesn’t have an Opera House, there’s no Barrier Reef or Uluru; yet, tourism is one of South Australia’s economic success stories over the past few years as Adelaide increasingly becomes known and visited for its experiences.

    How? not-for-profits can outperform the big guns

    When you work in marketing at a not for profit, you often feel like you are behind. The industry is growing at lightning speed and it can be hard to keep up. Tight budgets mean you have to do a lot with a little – including staffing and resources. Richenda gives us the roadmap to success of not for profit organisations.

    Free will in decision making – does such a thing exist?

    Peter Fritz? talks how behavioural Economics is the exciting field of study where economics, psychology and experimental analysis meet.?While the application of this understanding may be difficult to the wider economy, it helps to understand why people make certain decisions.?

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